Users of AWStats and Google Analytics are often surprised by the discrepancy or difference between the two website traffic tracking systems. So what is the difference between Awstats vs Google Analytics?
On the otherhand, Google analytics only tracks requests for web pages from users through a code embedded on each of the displayed website pages. As a result, Google Analytics provides a good representation regarding how a website is being served to real people as opposed to bots, machines and other non-human data consumers. Actual website surfers are tracked by placing a cookie (of tracking file) and the users computer rather than relying on an IP address.
Consequently, both are valid methodologies for analyzing traffic but they have vastly different purposes. Awstats provides a good indication of who and what are accessing your website while Google Analytics is user focused (i.e., user experience and behavior). Consequently, by understanding the difference between Awstats and Google Analytics one can be more effective in managing the technical details of a website and serving customers respectively.
Choosing Between AwStats and Google Analytics
AwStats vs Google: which is better? It really depends on your use but for most webmasters concerned about serving users and maximizing traffic my choice is the latter but you really need to know how to use Google Analytics in order to maximize it fully benefits. To start, I’d suggest opening a Google Analytics Account, tacking Google Analytics Training and evaluating your site through time as changes are made to it.
Hopefully this clears up the misunderstanding between AwStats and Google Analytics reporting.