Web Technology for the Business User
Yesterday the American workforce was greeted with a special treat when they opened up their browser to Google's main search interface – a working version of Pac Man. Replacing the "I feel lucky" button was "Insert Coin".
On the 30 anniversary of the game, world productivity came to a brief halt as the young generation discovered Pac-Man for the first time and those with some history greeted an old friend.
Check it out.
If you have a business you need a web presence. Yes, you probably have a website but what I’m talking about is much more than an online description of your company that lists your contact information and address.
Your presence is a virtual interface to you and your products or services that represents value, quality and care to your customers.
When you meet face-to-face there is a purpose behind how you dress, what you say, and the manner in which you interact. Your web presence is similar and should to be crafted with fundamental objectives, like meeting your customer’s needs and supporting their use of your products.
The days of a virtual business card are over. It’s time to reach your customers and developed sticky relationships through a strategic online interface that merges dynamic content management systems with social media.
Making a website is easy. Building a customer centric web presence is an investment that takes planning organization, and motivation.
Before you begin write a mission statement
Yes, the dreaded mission statement. It really is not that bad and may be exactly what you need to set the strategic direction for your online presence or website.
So, before you begin, write a mission statement listing the key objectives for your future (or current) website. Why should it exist? What is it you want to accomplish and why is it important to your customers? What information, activities and services do your customers want that a website will satisfy?
If these questions are elusive then consider spending time examining competitor’s sites, talking to a few of your key customers and evaluating your reasons for going online.
If you have a business website that serves as an electronic business card this is a great opportunity to evaluate your web presence to determine if it satisfying your customers. I’m a great proponent of publishing more than a static description of goods and services.
After your mission statement is clear, every strategic decision that is made should align with you’re your your objectives, purpose and reason for building an online presence.
In developing this site I began with the following:
Mission Statement: I want to help my readers achieve business success through online technologies by publishing articles and reports that explain effective solutions to common problems, (2) enable more efficient operations and (3) provide strategic opportunities for growth.
As I develop both the content and design of AdeptPlus, I constantly refer back to this mission statement to ensure my direction and focus are on target.