As a content provider, we’re interested in understanding how social media systems help connect users to the right information (or product) at the right time for the right action. We publish to add value to our readers and use both search engine metrics as wells direct feedback to tailor our content and style accordingly.
Social networking sites that help users find and evaluate external websites and integrate participation are viewed favorably by publishers.
Although Facebook may be be the behemoth by usage stats, as noted on Gigaom, StumbleUpon ranks number one in terms of generating traffic:
StumbleUpon’s turnaround is gaining traction at exactly the same time that Facebook’s new user numbers are reportedly slowing down, and Twitter seems to be dealing with stickiness problems.
What can you do as a publisher to attract the attention of Stumblers?
- Create content that adds value in a concise manner.
- Socialize and gain a user group
- Encourage your readers to use StumbleUpon